CASE STUDYUniversity of Arkansas

Unlocking Potential Through Continuous Writing Feedback at University of Arkansas

Leigh Southward, Associate Professor at the University of Arkansas, teaches large lecture courses ranging from 90 to 200 students, including Introduction to Clothing Concepts, Introduction to Textiles, and History of Dress. She began using Packback Deep Dives in 2022 to help students strengthen their research, writing, and critical thinking skills—especially in a discipline where factual accuracy and citation matter

Key Takeaways

50% of students improved their performance by over half a letter grade

85% of students felt Deep Dives improved their critical thinkinge

Situation

Before using Deep Dives, Leigh found that student submissions were often poorly structured, lacked credible sources, and demonstrated weak grammar and organization.
  • Student writing frequently included anecdotal or off-topic content, especially in research-driven courses like History of Dress.
  • LMS tools did little to support writing development, leaving Leigh to correct grammar, syntax, and structure manually.
  • Assignments often earned low B or high C grades due to lack of clarity, coherence, and research support.
Rear view of students with hands raised with a teacher in the classroom

Action

To support better writing outcomes, Leigh implemented Packback Deep Dives and introduced it to students by modeling how to use the tool effectively.
  • Deep Dives offered real-time, instructional feedback on grammar, structure, research integration, and citation use.
  • Leigh demonstrated the platform in class, helping students distinguish Deep Dives from “automated” AI tools like ChatGPT.
  • Students received continuous feedback as they wrote, encouraging more thoughtful drafting and revision.
Focused young African female college student working on a laptop on some stairs on campus preparing for an exam

Result

Deep Dives significantly improved student writing quality, research rigor, and engagement—while also easing Leigh’s grading workload.
  • 85% of students reported that Deep Dives improved their critical thinking.
  • Students’ average grades rose by over half a letter grade, with most submissions landing in the high B to low A range.
  • Submissions became more thoughtful, well-organized, and research-supported—especially notable in courses like History of Dress.
  • Leigh experienced a 30–40% reduction in grading time, enabling her to assign more writing without burnout.
RESULTS

Real Impact,

Real Voices

Deep Dives is a tool that can actually help you and your students. Listen to what Deep Dives can do for your courses and take the jump. I did, and it completely changed the way I was able to go about my teaching. Meet with them; you’ve got nothing to lose.

Leigh Southward University of Arkansas
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